The Honest Opinion: BRANDNAME
Hmmm…. How could I start? I was dragged by a friend to a shop I have only been in one or two times in my life. Mike, I remember, is very, very fond of that surf shop called City Beach in the city, which I despise because of the majority of people from high school frequenting this place in the past and plus the whole high school thing of “brand name popularity” that I disliked (and still do). So there I was, waiting for the person to emerge and whilst I sat down to check out the album by Rammstein I brought, Mutter, when the attendant for the change room came to me and studied a shirt hanging on it’s rack and asked me, “Would you pay $50 for this shirt?” Indicating the most disgustingly bright coloured shirt I’ve ever seen in clothes-shopping history. I studied the offending garment and replied in all honesty: “It should really be between 20 and 30 dollars…”. But what surprised me the most that people like her are actually gaining a free will which is amazing because in high school, the brandnames of Billabong and such meant everything in the teen fashion world and is the thing for the fashion-conscious and plus there’s the teenage mass mind to consider. When I was in high school, I brought things from second-hand and from Red Stripe, an Alt-Fashion store which another of my friends, Matt, started to like. Maybe the teens and teeny-boppers of the future will forsake the brand name and make their own garments, now a total boycott and hearing about it would be the shit.